Franchising in Russia: the driver of development of territories
From 10 to 12 September, Expocentre Fairgrounds hosts the first all-Russian conference on franchising franchising In Russia: a driver of territorial development.
The Plenary session was organized by the RF CCI together with Expocentre JSC and EMTG with the support of the Ministry of industry and trade of Russia, Russian export center JSC and the Russian franchising Association.
The purpose of the conference is to promote franchising as an optimal mechanism for opening and conducting successful domestic business for the development of the economy of the territories, the creation of additional jobs, the expansion of the tax base.
It is held simultaneously with the 16th international exhibition of franchises BUYBRAND EXPO 2018, which is one of the most reputable platforms in Eurasia in the field of franchising, attracting hundreds of brands and thousands of investors from around the world.
The plenary session was attended by Vice-President of the RF CCI Maxim Fateev, Deputy Director General of Expocentre Mikhail Tolkachev, representatives of the Federal legislative and Executive authorities, heads of regions, local governments, entrepreneurs from Moscow, St. Petersburg and Russian regions, experts in the field of franchising.
The plenary session was moderated by Igor Korotin, Director of the Department of exhibition, fair and Congress activities of the RF CCI.
Conveying the greeting of the RF CCI President Sergey Katyrin to the participants, Maxim Fateev noted that today franchising is actively developing in Russia, there are interesting trends that emphasize the role and prospects of this movement.
Development of franchising business in the regions is one of the main trends of recent years. According to Maxim Fateev, this is due to the fact that business has experienced all the advantages of this way of doing business. Franchising today-a phenomenon characteristic of the economy in a difficult period. Now stress-resistant business models are in demand, capable even in a difficult period, if not to generate super-profits, then at least to maintain savings and bring a stable income.
Competition in such segments as catering, services and partially retail trade in Moscow and St. Petersburg has reached, if not the peak, it is on the way to it. Of course, Maxim Fateev believes, there are still relatively unfilled niches in the capitals, but still the focus of most large franchise networks is shifting to the regions.
According to the Vice-President of the Federal chamber, the Russian franchise (“Myasoroob “(Novosibirsk),” DO-do pizza “(Syktyvkar),” bread from tandoor ” (Anapa) and many others.) have become not just competitive in the fight against foreign players for market positions. They have acquired their own tools, which are in no way inferior to Western counterparts, and in some ways surpasses them due to a deeper understanding of the specifics of the Russian market and the Russian consumer.
Import substitution becomes really noticeable if you look at the retail market: franchising models actively displace and replace imported products in shops and restaurants, finding new sales channels and finding new partners in the regions, said Maxim Fateev.
The development of the franchising market has formed another trend – the growth of competition of domestic franchises leads to an increase in quality.
Based on the current situation in the market, we can identify the main trends in the development of franchising in the regions of the Russian Federation for the next few years, drew the attention of the audience Vice-President of the RF CCI Maxim Fateev. This, he believes, is a prerequisite for the active development of the catering segment, the production of light industry goods; products for medical diagnosis, benefits for education (especially preschool), as well as other necessary services for the population of everyday demand.
In conclusion, the Vice-President of the RF CCI Maxim Fateev stressed the need to focus on the emergence of franchising in the industry. The main driving factor in the development of franchising in the regions is competition with Federal companies, which can compete in the presence of a strong brand and established standards of service, he concluded.
First Deputy Chairman of the Federation Council Committee on economic policy Alexei Mayorov believes that franchising is one of the forms that gives the entrepreneur confidence in the implementation of the project. The task is one-to apply the experience to achieve the success of the enterprise.
The topic was continued by Dmitry Sazonov, Deputy Chairman of the state Duma of the Russian Federation for economic policy, industry, innovative development and entrepreneurship. In his opinion, one of the strengths of starting a franchise business in small areas of the country is low start-up capital, as well as the lack of legal and technical problems.
Head of the Department of science, industrial policy and entrepreneurship of the Moscow Government Alexei Fursin noted that today in Moscow about 750 thousand entrepreneurs. Of these, 40 percent work on a franchise in the capital-it is 500 brands and 200 thousand employees employed in enterprises, he stressed. Franchising now, in his opinion, is a system that allows you to get away from the initial risks and keep the business.
Dmitry Makeev, Director of inter-regional communications, REC JSC, spoke about the tools for promoting domestic franchising brands to foreign markets and existing programs to support entrepreneurs interested in exporting their products.
According to the representative of the Russian franchising Association, General Director of “Academy of franchising” Michael Feinberg’s the most important aspect of franchising development in Russia is the education of business scaling, development of franchises and the formation of a franchise package.
About agroprocessing as a promising mechanism of business development in the region, said Advisor to the head of Department of investments and development of small and medium enterprises of Krasnodar Krai Christina Silchenko.
Also at the event were the founder of the company “Hemotest” Rudem Gaziev, co-founder of “Kitchen Maria” Efim Katz and other experts who shared their experience of creating their own brands and their further promotion, including using the franchising mechanism.
The business program of the Conference included sessions “export potential of franchises” and “success Story or how to do business in Russia”.
The press service of the RF CCI, A. Savenkov
Department of exhibition, fair and Congress activity, A. Maksimov